Adshift/Services/App acquisition campaigns
App acquisition campaigns

App acquisition campaigns, run for lower CAC.

Adshift plans, creates and runs app acquisition campaigns on Meta, Google and YouTube for consumer apps in India and abroad. Clients see a 40% average drop in CAC, and our team has handled ad budgets of ₹60Cr+ a month.

40%
Average CAC drop
₹60Cr+
Monthly budgets handled
48h
Brief to live

What you get

Full-funnel media buying

Meta, Google and YouTube campaigns, from first install to paying user.

Creative and media, one team

We make the ads and run them, so every winning creative is scaled immediately.

Daily optimisation

Campaigns watched and adjusted every day with one goal: a lower cost per user.

India and international

Campaigns for Indian audiences and for markets abroad.

Proof, not promises

Brief to live in 48 hours

01

Brief

Your product, audience and goal. We ask the right questions upfront.

Hour 0
02

Strategy

Hooks, angles and formats for your platform and your audience.

Hour 6
03

Production

UGC creators, AI pipeline or dubbing studio, at speed.

Hour 12
04

Launch & scale

Live in under 48 hours. We watch the numbers daily and scale what wins.

Hour 48

Questions, answered

What is an app acquisition campaign?

An app acquisition campaign, often called an app install campaign, is a paid ad campaign, usually on Meta, Google or YouTube, whose goal is to get people to download and use your app. Good campaigns optimise for users who stay and pay, not just installs.

Which platforms do you run campaigns on?

Meta (Facebook and Instagram), Google and YouTube.

What results do clients see?

A 40% average drop in CAC. For GuppShupp, CAC dropped 43% in the first month.

Do you also make the ads?

Yes. UGC, AI and motion creatives are made in-house, up to 5,000+ a month, so campaigns never run out of fresh ads.

Ready to outgrow your category?

Tell us where you want to be in 90 days. We'll come back with a plan in under 48 hours.