The road to #1 ran on our creatives.
Master was up against some of the biggest names in learning, Duolingo and Seekho included. To climb that chart, their ads had to beat everyone else's. Every single day.
- 01
Made it feel local
Hooks, language and vibe written the way India actually talks. CTR jumped 2.4x right after launch.
- 02
Never let the ads go stale
5,000+ fresh creatives every month, so there was always a new winner to scale and creative fatigue never set in.
- 03
Moved faster than the market
Brief to live in under 48 hours. When an angle worked, new variations were live before it cooled off.



