The challenge
Education is one of the most crowded categories on Google Play. Master was competing for the same users as some of the biggest names in learning, Duolingo and Seekho included.
To climb that chart, Master's ads had to beat everyone else's. Every single day.
How we cracked it
- 01
Made it feel local
Hooks, language and vibe written the way India actually talks. Master's team saw CTR jump 2.4x right after launch.
- 02
Never let the ads go stale
Paid social rewards fresh creative. We shipped 5,000+ new ads to Master every month, so there was always a new winner to scale and creative fatigue never set in.
- 03
Moved faster than the market
Brief to live in under 48 hours. When an angle worked, new variations were live before it cooled off.
The result
Master reached #1 in Google Play's Top Free Education chart, ranked above Seekho (#2) and Duolingo (#3).
"Adshift gets Bharat like no other agency. The hooks, the language, the vibe - all felt genuinely local. Our CTR jumped 2.4x immediately after launch."
EkantarMarketing · Master AI