GuppShupp: CAC down 43% in the first month.

The challenge

GuppShupp, an AI companion app, needed paid growth at a cost per user that made sense. Creative, localisation and media buying usually sit with different vendors, and the handoffs slow everything down.

How we cracked it

1. 01

   One team for the whole funnel

   We made the content, dubbed it and ran the campaigns ourselves, so creative and media were optimised together instead of in separate silos.

2. 02

   Dubbed into three languages

   Winning ads were dubbed into three Indian languages, so they reached users in the language they actually use.

3. 03

   Optimised daily for CAC

   Campaigns were watched and adjusted every day with one goal: a lower cost per user.

The result

GuppShupp's CAC dropped 43% in the first month.